Lloyd G. LeCain serves as CEO of a Washington, D.C.-based heavy construction and engineering company that contracts with U.S. Military agencies. A former officer in the U.S. Navy, Lloyd LeCain maintains his connection with service members through the Naval War College Foundation (NWCF), which he frequently supports.
Over the past five decades, NWCF has maintained its dedication to support the mission of the U.S. Naval War College. Through the philanthropic and patriotic spirit of its members, the group's mission of advancing the educational excellence of the College has been ongoing since NWCF’s founding in 1969. NWCF’s leadership has decided to rebrand the organization to better align its public face with its members’ philanthropy and patriotism. Although rebranding will change NWCF’s visual identity and message, its rebranding efforts will continue to honor the past and represent the ongoing partnership with the Naval War College. With the help of brand performance agency ForwardPMX, the rebranding focused on three factors: why NWCF does what it does, where NWCF’s actions and programs are focused, and how NWCF can follow through. After months of research, NWCF’s logo and tagline were changed. The new log depicts NCWF’s ongoing relationship with the college. The elements of the old logo such as the eagle and anchor were retained, while a trident shield, which is taken from the college’s logo, was added. Its new tagline is aligned with NCWF’s mission. It reads: “Educate Today, Secure Tomorrow.”
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AuthorUntil April 2012, Lloyd G. LeCain served as President of the Reserve Officers Association Department of California. Archives
October 2021
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